This is the story of my
friend a very close friend. We were buddies we used to play together, eat
together and study together. We were in same school and same class. Her name is
Radha. She is tall, has a round face with very beautiful eyes. She was intelligent and scored highest in
board examination and won many scholarships. She worked hard day and night,
completed studies and got a very deserving placement in a reputed firm.
But with all these highs she
had to bear the lowness entrusted upon her by the society. Her paternal aunt
nicknamed her ‘Gulab Jamun’ as she
loved them and she had a dark complexion. Her brother used to tease her that
eating more of dark chocolate will further darken her complexion. Many suitors refused marrying as her
complexion didn’t matched their standards. Thus making her family members
annoyed. Radha was ridiculed by her own near and dear ones.
With all this negativity
surrounding her she has started feeling neglected. She is gradually falling
into extreme state of dullness and melancholy. Though I am there to support her at every step
but how can I help her alone, it is very difficult as every other advertisement
on television promotes fairness creams. These advertisements show that people
of darker skin are losers with no happiness, no confidence and no friends, but
fairer skin can make them stars overnight.
Adding to the horror is the people
promoting such advertisement, they are so called youth icons, top celebrities, top
brands whom we often hear talking about ‘equality’. Does publicizing fairness creams has anything to do with equality?
Even I am the one with a
darker skin and have heard people teasing and making fun of my complexion but rather
than getting nervous I pity on the limited understanding and perception of
these people who associate fair skin with happiness and success.
It also gets really annoying
whenever I am at supermarket purchasing cosmetics; I am always unnecessarily
approached by these sales girls forcing me to try whitening creams and fairness
products. But thankfully I have never tried any of them as I am happy with my
complexion.
Success and happiness comes
from our hard work and honest deeds. That is what I am following since
childhood and will stick to it forever.
It is absolutely right that
a healthy skin is an index to our overall health but it’s wrong to associate
health skin with fair complexion.
People need to educate
themselves, arise, awake from this limited reasoning. Instead of promoting
useless things, encourage good health. Skin is the largest organ of our body, counsel
people about healthy skin.
There are young girls I see
around who have not even reached teenage, having extreme fetish for fair skin
their icons are Kareen Kapoor, Katrina Kaif, not because of their hard work and
determination but because these celebrity look perfect in fair skin.
Where are we heading to? Are
we giving the coming generation some sort of restricted sensibilities?
Excellent write up.I fully agree with you.
ReplyDeleteThanks a lot.
DeleteYour comments are very encouraging.
I agree with you 200% I have also been approached by a few sales women offering me a fairness cream! I always tell them I don't need it.
ReplyDeleteExactly even I refuse them but it gets really annoying.
DeleteThanks for your comment.
Loved the post Swati an am with you cent percent :-)
ReplyDeleteThanks Archana.
DeleteHugs to you.
There's nothing I couldn't agree on. The post is perfectly fair... :)
ReplyDeleteThanks a lot for liking it.
DeleteIts encouraging.
So true, Swati. I have seen this obsession and crazy attitude very prevalent in our society. Though things are changing, the media influence is really very bad. As you pointed out, these terrible whiteness creams and their ads are in very bad taste. Hopefully, with time, more awareness will come.
ReplyDeleteExactly people are obsessed with fair complexion and these advertisement are adding to their obsession.
DeleteKeeping up the positive hopes is the best remedy we have now, for sure things will change for good.
Thanks for appreciating my post.
Nice post
ReplyDeleteThanks Gurunath for liking it.
Delete